We are Sizzle

An Illusion Factory company

Sizzle is a marketing disruptor

Since 1979, The Illusion Factory has been entrusted with the promotion and marketing of over $7 Billion in filmed, live, broadcast, gaming, music, AR and VR, generating more than $100 Billion in revenue for our clients and garnering more that 265 of the top creative and technical awards.
During this period, The Illusion Factory was a key vendor in the team that marketed the world’s largest media library worldwide. We worked with over 150 of the Fortune 500 brands building marketing strategies, games, websites, cross promotions, interactions and engagements that activated consumers and drove them from entertainment properties to consumer packaged goods and physical locations and vice versa.

As TiVo and DVR became popular, thereby allowing the consumer to skip the commercials, a gaping financial hole was created in the push advertising business model. At this time, The Illusion Factory had just acquired a patent for creating Shared Video on Demand with thousands of engaged users. With the decline of the push advertising model came a vacuum, a need for a commensurate program that rewarded the positive advertising engagements without costing the advertisers extreme amounts of unnecessary money trying to reach them.

Sizzle is a result of this void.

It’s a revolutionary Pull Advertising experience in which the consumer is enticed into engaging with brands in fun and friendly manners so as to build a lasting relationship and forge purchasing behaviors that are cost effective, predictable and profitable for all parties. Sizzle is a theme park for imagination in which the consumer exits through the gift shop.
We create emotional stimuli and generate impulse purchases while simultaneously being not only a truly ethical steward of our consumer’s data, but also generating unique fund-raising programs that have been specifically designed to support the 17 Sustainable Development Goals put forth by the United Nations.

Sizzle suports

We’re changing the world, one thought at a time.

Mahatma Gandhi Food For Thought

Sizzle Quotes

Meet the Team

Partnered for success with a foundation built on core competencies

Brian Weiner

CHAIRMAN/

CHIEF EXECUTIVE OFFICER

Gary Brook

CHIEF TECHNOLOGY OFFICER

Derek McCollum

CHIEF TECHNOLOGY OFFICER – THE OFFER ENGINE

Marco Bustamante

PRESIDENT,

THE ILLUSION FACTORY

Rex Alejandro

CREATIVE DIRECTOR

Lynne Sperling

CHIEF STRATEGY OFFICER

Steven Meistrich

DIRECTOR, STRATEGIC ALLIANCES

Doug Ivanovich

EVP BUSINESS DEVELOPMENT GLOBAL EVENTS

Emmett Dunlap

PRESIDENT, SIZZLE CANADA

Chris Weiner

LEAD PROGRAMMER,

STRATEGIC OFFERS

The Illusion Factory

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